Zalando, an online fashion and lifestyle retailer, is encouraging people to adopt their unique style with confidence through its autumn/winter campaign 2024.
Wieden + Kennedy Amsterdam has created a special ad video for Zalando’s autum/winter campaign 2024 ‘What do I wear’. The ad simplifies fashion choices and celebrates self-expression. Anne Pascual, Zalando senior VP of design, marketing and content, said they are evolving the brand, building on its strong brand equity and awareness that Zalando has developed over the years, to play a greater role in the customers’ lives.
“This evolution is all about style confidence and redefining how our customers connect with fashion and lifestyle,” she said. “We are very excited to showcase this evolution with our new autumn/winter 2024 campaign What Do I Wear, marking the first step in presenting our new brand positioning and revamped brand identity.”
Susan Hoffman, Wieden + Kennedy Amsterdam CCO, said they found an insight that’s both deeply personal and universal, and built a brand platform around it. “All of humanity and fashion live inside the question ‘What do I wear?’” she said. “This gives Zalando the opportunity to keep bringing meaning to that question for the years to come.”
‘What do I wear’ ad features Hollywood stars Willem Dafoe and Brigitte Nielsen.
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