Epson, a renowned global technology brand specializing in printing and imaging solutions, has recently named actress Rashmika Mandanna as the brand ambassador for its EcoTank printers in India. This marks a significant move in the company’s efforts to merge technology and entertainment. This exciting partnership is launching with a colorful multi-media campaign that’s all about changing the way we think about printing. Let’s explore more their exciting campaign and what the new face means for the brand.
A Low-Cost Printing Revolution
The campaign features the catchy punchline, ‘Totally Printabulous’, designed to resonate with a diverse audience. This audience ranges from students crafting vibrant school projects to corporate professionals needing essential office documents. The EcoTank printers promise hassle-free color printing at an astonishingly low cost. Prints are available for as little as 9 paise for black and 33 paise for color. Epson’s EcoTank printers are not just about affordability. They also boast impressive specifications, including high-resolution color printing capabilities of up to 5760 dpi. Additionally, they have a staggering print yield of up to 4,500 black and 7,500 color pages per refill. These printers are engineered for efficiency. The integration of WiFi, LAN, and USB connectivity ensures seamless usability. This makes them a versatile choice for home, office, or commercial settings.
The Face of Change
Rashmika Mandanna, known for her stellar performances across multiple film industries, expressed her excitement about this new partnership. “I am delighted to be associated with Epson and to promote the innovative printing solutions they offer. I am excited and eager to spread the message of change,” she stated. The actress’s enthusiasm reflects the essence of this campaign—transforming the perception of printing from a mundane task to an engaging and essential part of modern life.
Epson’s Director of Brand and Communication, Tushad Talati, echoed this sentiment, emphasizing the goal of reaching a wider audience to raise awareness about the benefits of EcoTank printers. “This association will help us communicate how our products deliver purposeful value that enriches lives and helps create a better world,” Talati added.
The Pioneers of EcoTank Technology
Since the introduction of its innovative Inktank printing technology in 2011, Epson has sold over 95.31 million EcoTank printers globally, with more than 7 million units sold in India alone. The EcoTank series has consistently been India’s best-selling InkTank printer for the past 13 years, and with this new campaign, Epson aims to build on that success.
Siva Kumar, Senior General Manager-IJP at Epson India, stated, “Our new marketing campaign brings to life the exceptional qualities of Epson EcoTank printers in a youthful, engaging, and impactful way. The aim is to communicate that printing, especially in color, can be impactful, hassle-free, low cost, and fun.”
Bottomline
Epson India’s collaboration with Rashmika Mandanna marks a significant step toward reshaping the narrative around printing in India. With a focus on low-cost, high-quality solutions, the EcoTank printers promise to make vibrant printing accessible to everyone. Whether for personal projects, office needs, or commercial use, Epson’s EcoTank printers are poised to be the go-to choice for anyone looking to elevate their printing game.
