IBM has enhanced the ESPN Fantasy app with generative AI for a more customized and engaging digital experience for millions of fantasy football users. This comes after new research stated that fantasy football users are turning to AI to improve their experiences. It offers more detailed reasoning around a player’s assigned grades.
Generated by IBM’s Granite large language model, the grades are personalized to the teams and produced by AI models developed with IBM Watsonx. It processed large volumes of complex data, including player performance, articles written by football experts, and the specific needs of each fantasy owner’s roster.
Users of the ESPN Fantasy app can now take advantage of personalized player grades based on the team’s needs, transparent explanations of AI-generated player grades, and predictions of each player’s potential upside and downside.
Noah Syken, VP of Sports and Entertainment Partnerships, said millions of people participate in fantasy football on the ESPN Fantasy platform each year, and they want the best information available to compete in and win their leagues. “This year’s enhancements in the ESPN Fantasy platform put Watsonx-powered insights directly in their hands, giving them access to personalized, data-driven insights that help deliver on these expectations,” he said. “These same generative AI technologies on Watsonx including IBM Granite are also at work for businesses across all sectors, turning complex information into actionable insights that modernize their workflows.”
IBM and ESPN Fantasy Football are in their eighth year of partnership. It continues to tap into the latest technologies from Watsonx to transform football data into compelling and helpful information for fantasy team owners.
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