Havas has acquired DMPG, a global digital data agency, to bolster its clients with marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas clients will be able to have access to data capabilities that deliver and measure unprecedented business impact across its omnichannel marketing activities.
DMPG, founded 11 years ago by Steve Carrod and Tom Marlanczak, will be part of Havas Media Network’s data, tech, and analytics consultancy – CSA. Yannick Bollore, Chairman and CEO of Havas, expressed thrill to welcome the entire DMPG team to the Havas family. “The acquisition of DMPG strengthens our ability to support clients’ essential data and technology transformations and further escalates our converged global strategy, helping us to deliver even more effective omnichannel marketing solutions, combining media, content, CRM, and so much more.”
Patrick Affleck, exec sponsor of the acquisition and CEO of UK and Ireland for Havas Media Network UK, said DMPG will enable clients to extract more value from their significant martech investments through more effective implementation. “As brands accelerate their own transition to being more customer-centric organizations, DMPG will help our clients design and execute more connected customer journeys and experiences that lead to improved business performance.”
Steve Carrod, founder and managing director of DMPG, said the importance of first-party data coupled with the role media agencies now have versus previous years means they need to get closer to media agencies. “Connecting the customer journey is incredibly important to us and to have Havas Media Network UK, so we’re delighted to find a natural home,” he explained. “With a strong foothold in the US and worldwide for both DMPG and Havas, there’s tremendous opportunity to scale such solutions globally and add enormous value for clients.”
DMPG will become part of the CSA Network through Havas Media Network UK. It will help scale the data and tech consultation service offering across Media, Creative, and Health.
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