Greenpeace UK continues to push a popular Unilever brand Dove for contributing to global plastic pollution. The environmental organization has once again taken on the personal care brand for the ‘Toxic Influence’ video produced by Ogilvy two years ago.
Greenpeace UK has released a film ‘Toxic Influence: The Dark Side of Dove’ to hit the message home – in an effort to make consumers aware of the brand’s plastic pollution and impact on the environment. The film features mothers and daughters Dove’s marketing and them coming to terms with the brand’s waste.
Anna Diski, campaigner at Greenpeace UK, said the powerful film shows the genuine human reaction to the hypocrisy that seeps through Dove and its slick marketing. “It’s a reaction which should worry the brand – the women and girls they claim to champion won’t put up with it and want Dove to change,” she said. “They know there’s no real beauty in the real harm caused by Dove’s plastic pollution.”
The campaigner said that Dove can’t keep flooding the world with unimaginable amounts of harmful plastic. “That’s why Dove must stop selling plastic sachets now and commit to phasing out single-use plastic within a decade.” Diski said Dove markets itself as a force for good, pushing messages of female empowerment and care for the planet, but in reality, it pumps out tens of billions of pieces of single-use plastic every year.
Greenpeace UK’s latest film about Dove comes after activists took to the streets in front of Unilever World Headquarters in London last week. They locked themselves on to barricades that looked like giant Dove products. The activists also displayed banners ‘Real Beauty isn’t this toxic’.
A spokesperson for Unilever said it strives to end plastic pollution. “We recognize the important role that we play to help make this ambition a reality, which is why plastic is one of our four sustainability priorities.” The company has already reduced its virgin plastic use by 18 percent and increased the use of recycled plastic to 22 percent.
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