Athar, also called the Saudi Festival of Creativity, is the Kingdom’s largest gathering of the creative marketing industry. It strives to develop professionals and elevate Saudi Arabia’s creative sector. Athar Festival 2024 will be held next month.
The Athar Festival of Creativity has partnered with Google to host an exclusive one-day workshop ‘Global Saudi: An AI-powered Global Marketing Summit’. It will feature leading Google experts sharing their insights about global advertising best practices and strategies, including building scalable campaigns for different audiences.
They will also highlight how best to utilize Google’s AI-powered products and services, including Search, YouTube, and Display Network to help Saudi businesses and initiatives reach a global audience.
Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, said they are committed to advancing the industry. “The drive to continuously learn, grow, and expand one’s horizons is what distinguishes top performers in our field, whether they are early careerists or seasoned C-level executives,” he said. “This mindset is also at the core of what Athar Festival aims to foster in the years ahead.”
Fairservice highlighted that the festival will serve as a gathering place for creative marketing professionals, seeking an experiential learning environment to lay the groundwork for an ambitious, forward-thinking nation.
Basel Hijazi, Google’s Marketing Lead for Saudi & Retail in MENA, expressed the thrill to work with the Athar Festival of Creativity to help equip Saudi Arabia’s vibrant industry with the latest in AI-powered marketing and data-driven advertising.
Athar Festival of Creativity, which will run on November 4-5, will also feature high-level discourse between senior executives, with Bloomberg Media to lead the CMO Roundtable. And RAIYN will host the CEO Roundtable wherein 10 prominent brand leaders from Saudi Arabia will discuss the evolving communications landscape.
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