Roblox has collaborated with Shopify for a broader e-commerce strategy that will take the gaming platform to a whole new level. Shopify is Roblox’s first commerce integration partner, whereby brands, creators and developers will be able to sell physical items like clothing and accessories within Roblox games.
Shopify said commerce happens everywhere from physical stores, to online, to immersive spaces. “One of the most relevant places for digitally-savvy Gen Z consumers in the world right now is Roblox, where millions of creators pursue entrepreneurship through immersive content creation.”
The e-commerce platform is unlocking a new channel for their ventures. It will pilot its Checkout solution within Roblox. Through this, creators and brands will be able to engage with a global audience of nearly 80 million daily active Roblox users and others. Moreover, Roblox creators can leverage a brand new avenue to entrepreneurship.
Shopify is targeting Gen Z on Roblox – another example of how the e-commerce platform is shaping the future of immersive commerce and shopping.
Also Read: Kudu Launches New Rewards App, Connects With Gen Z with Loyalty Program
