Maybank Singapore has turned to FOOH dazzling digital light show to celebrate the Mid-Autumn Festival. Displayed over the Maybank Tower, the faux out-of-home (created by Blak Labs) features the Maybank tiger leaping out into the night sky wishing ‘Happy Mid-Autumn Festival’ to onlookers.
Alvin Lee, Maybank Singapore CEO, said this is a new way of storytelling. “It highlights our ongoing journey toward innovation and creativity, to engage and further strengthen our connection and commitment with customers and the community, reinforcing the bank’s mission of humanizing financial services.” Lee said Maybank Singapore is a relationship-based bank that provides accessible and value-adding financial solutions.
Corrinne Tan, EVP, Head of Corporate Affairs, Strategic Communications & Customer Experience, said at Maybank Singapore, auspicious occasions are an opportunity to celebrate sustainability with their customers and community. “Our digital only light show is a new way of sharing our story to push the boundaries of innovation and engagement through mobile-first media, designed to be enjoyed by more than just our family and friends.”
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Charlie Blower, co-founder and managing partner of Blak Labs, said they believe in pushing creative boundaries to craft new ways of storytelling. “While faux outdoor advertising (FOOH) is increasingly popular, we wanted to give it real meaning, by making this Mid-Autumn Festival spectacle resonate with Maybank’s values,” he said. “Our team worked tirelessly with Maybank to craft an experience that feels authentic and impactful, showcasing the bank’s fierce dedication to its clients in a sustainable manner.”
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