FIFA has launched the brand of the FIFA Club World Cup 2025 with a ball-like new emblem for the most inclusive competition in the history of club football. This also marks a new era in club football.
There’s also an audio signature – Gala’s Freed from Desire which emerged as a rallying football anthem for football fans of clubs and national teams over the past two decades. Gianni Infantino, FIFA President, said the emblem will be adapted and used for all future editions of the tournament. “It takes inspiration from the ball, football history, and culture, with the initials of the tournament ‘C-W-C’ abstracted into a circular icon.”
Infatino said the unique FIFA Club World Cup emblem features space in the center of FIFA to highlight the elements closest to the tournament – namely the successful clubs from all six confederates that will compete in the United States.
Moreover, FIFA has collaborated with Italian pop singer and songwriter Gala to make Freed from Desire – the tournament’s audio signature. It validates the historical significance of football and clubs and marks a new chapter in soccer’s evolution.
FIFA said 32 of the best clubs from around the world will compete in the US in June and July 2025. The FIFA Club World Cup 2025 will be played from June 15 to July 13.
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