Mashreq, a leading financial institution in the MENA region, has collaborated with Visa to launch a special campaign for Mashreq Visa Cards in the UAE. The campaign features the region’s beloved football star Mohamed Salah.
As part of this exciting campaign, customers can win an all-expenses-paid trip to the United Kingdom to feel Moh Salah himself, a virtual meet-and-greet with the footballer, or a coveted football bearing his original signature, and much more.
Kartik Taneja, Head of Payments and Consumer Lending at Mashreq, expressed excitement to collaborate with Visa and Mohamed Salah. He said this represents their commitment to customer-centricity and enabling innovative card solutions for their customers.
“In combining Visa’s global expertise, Mashreq’s position as a visionary leader in the banking sector, and Mohamed Salah’s unquestionable sporting pedigree, we aim to empower our customers with convenient and rewarding payment solutions that reflect our commitment to transforming the banking landscape across our markets.”
Salima Gutieva, Visa’s VP and Country Manager for UAE, said Visa’s clients can create unique, memorable experiences exclusively for their Visa cardholders. “This campaign with Mashreq and Visa Brand Ambassador Mohamed Salah, whose journey exemplifies the power of small steps, is also a great way to reward consumers for using their Visa cards.” Gutieva added that this supports the UAE government’s cashless agenda and extends the benefits of digital commerce to more consumers and retailers in the country.
Mashreq and Visa’s partnership highlights their shared commitment to setting new standards of excellence and innovation in the financial services and payment industry.
Also Read: Crocs Launches Latest Classic Clog Made With Post-Consumer Recycled Content
