UAE’s largest publicly listed steel and building materials company Emirates Steel Arkan has adopted a new name ‘EMSTEEL’ as part of its rebranding.
The new brand identity follows the 2021 merger of Emirates Steel and Arkan Building Materials. The rebranding will enhance operational transformation and expand the company’s global reach. Saeed Ghumran Al Remeithi, Group CEO of EMSTEEL, said the new brand identity is a milestone of the company’s evolution. It strives to support its customers and add value to its shareholders with a unified vision.
“Our EMSTEEL brand carries us forward into the future full of opportunities for expansion, business growth, and digital transformation,” Al Remeithi said. “It represents our commitment to creating products, services, and solutions to build a better world, in addition to driving global sustainability efforts in our sector through promoting a low-carbon supply chain in collaboration with our partners.”
The rebranding will integrate the company’s divisions, enabling future expansion into new markets and product lines. The fresh visual identity incorporates the company’s signature colors – green, white, and blue. It also has a tagline ‘Building a Sustainable Future’ which reinforces EMSTEEL’s commitment to environmental responsibility and innovation.
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