On November 1, 2024, Vienna marks the 150th anniversary of its Central Cemetery which is one of the world’s most significant burial grounds. This cemetery, since its establishment in 1874, is regarded as a place of deep cultural and historical significance.
The Vienna Tourist Board had creative agency Jung Von Matt and Blinkink’s Sam Gainsborough develop a 60-second ad film. It explores Vienna’s relationship with death and shows off its status as one of the world’s must-visit cities. The ad film features a mayfly exploring the vibrant sights and sounds of Vienna.
Gainsborough wants the audience to experience Vienna. “It was incredible seeing all the amazing places Vienna has to offer, all the while thinking about how to tell this funny little story of the Mafly,” he said. “We had an incredible time in Vienna, visiting the key locations and coming up with little silly ideas to feed into the film.
“It was fun to think what life would look like for a creature that only lives a day, cramming in everything the world has to offer in such a short space of time – cakes, spritz, schnitzel, Klimt, the orchestra – it was so much fun cramming all the Viennese delights into a relentlessly speedy little story.”
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