Nutella Biscuits makes best moments even sweeter with a quick snack to share with friends and loved ones. And now, it has partnered with Betches Media, the leading platform for women’s content and culture, to launch an exclusive book cub series.
It portrays books as vehicles of connection with the crunchy, golden biscuits front and center to make every chapter as sweet as it can be. The Nutella Biscuits partnership is the first-ever Betches Book Club. It features a memorable night of lively discussions about the new release The Midnight Club between Betches Co-founders, Aleen Dreksler, Sami Sage, and Jordana Abraham, Author Margot Harrison on October 28 at Bibliotheque in NYC.
Heather Ward, Senior Brand Manager at Ferrero USA, said Nutella Biscuits are the perfect snack to share at club gatherings. “We are excited to team up with Betches for this exclusive book club series to encourage new connections. We look forward to the many club discussions and conversations that will be enjoyed over a shared bag of Nutella Biscuits.”
Arisara Srisethnil, VP of Marketing at Betches, shared their excitement about partnering with such an exciting and delicious brand to deliver the first-ever Betches Book Club. “Betches was founded in friendship and fosters connection and community, so when we created the idea of this book club together to pair with Nutella Biscuits, it felt like the perfect fit.”
Also Read: RADD Foods Boasts New Packaging Design
