Gupshup, a company that specializes in conversational AI engagement, has achieved a significant milestone with the launch of Gupshup Technology Gulf Limited in Saudi Arabia.
It will provide a wide array of conversational solutions tailored to meet the needs of Saudi businesses. This also aligns closely with Saudi Arabia’s Vision 2030 digital transformation agenda and reinforces Gupshup’s commitment to the Middle East region.
Gupshup offers ACE LLM – a domain specific Generative AI model that enables the development of highly intelligent, human-like chatbots in Arabic. It will help brands deliver a superior conversational experience with personalized and culturally relevant customer interactions.
Beerud Sheth, Co-founder and CEO of Gupshup, said Saudi Arabia is a pivotal market in their global expansion strategy. “We’re witnessing a remarkable surge in business messaging adoption across the Kingdom, driven by a digitally sophisticated consumer base that increasingly prefers conversational interactions with brands,” he shared. “Our commitment goes beyond just providing technology, we aim to be a strategic partner in KSA’s digital transformation journey, helping businesses harness the power of conversational engagement to drive growth and customer satisfaction.”
Mukul Yadav, Senior Director and Head of the MENA region, highlighted that Saudi Arabia represents a tremendous opportunity for Gupshup. “We are targeting five-fold growth in the coming year. Our experience in transforming customer engagement for retail and e-commerce brands in the UAE and India has given us a deep understanding of the region.”
Yadav said their UAE-based clients have a strong presence in the Kingdom, positioning Gupshup for rapid success in the Saudi market. “We’re not just introducing technology, we’re bringing a consultative approach that has helped businesses across the region transform their customer engagement strategies. Our success in the UAE provides a robust blueprint for delivering similar transformative results in Saudi Arabia.”
Gushup has over 45,000 customers and facilitates 120 billion messages every year across more than 100 languages. It aims to replicate this success in Saudi Arabia by empowering local brands to innovate, grow, and succeed through conversational AI.
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