BitBNS, a leading cryptocurrency exchange in India, has recently rebranded itself as BNS, a move aimed at providing customers with a smoother and more user-centric experience. In a press release, the company stated that the new brand would offer a more comprehensive outlook on cryptocurrencies.
The rebranding strategy includes a video campaign that recognizes delivery executives as real-life superheroes who work tirelessly to deliver food, medicines, and other essential items to people’s doorsteps. This approach is refreshing and relatable, as it highlights the common man’s struggles and showcases how cryptocurrencies can help simplify their lives. The new identity represents a more comprehensive outlook on cryptocurrencies.
As part of the rebranding, BNS launched a video campaign recognizing real-life superheroes – delivery executives of popular brands who work tirelessly to deliver essential items to people’s doorsteps.
The video series features interviews with delivery executives, quizzed by team BNS on their understanding of cryptocurrencies and how they can be used in daily life. This approach was refreshing and relatable, highlighting the common man’s struggles and showcasing how cryptocurrencies can simplify their lives.
Gaurav Dahake, founder and CEO of BitBNS said, “The primary reason for rebranding BitBNS to BNS is to present a more holistic view on crypto. BNS can stand for multiple things such as blockchain n scalability, bitcoin n stablecoins, blockchain n smart contracts, and so on. It encompasses the entire spectrum of what can be achieved through blockchain.”
Dahake added that their aim is to contribute efforts towards driving further adoption around blockchain and providing a broader, holistic view of growing the Web3 ecosystem.
