Wyler’s Light has launched an exciting new campaign that highlights the idea that plain water is just that – plain. The campaign, created by Denver-based agency Good Conduct, aims to transform the way people hydrate and add a little excitement to their daily routine. With the goal of drawing in new fans and building long-lasting affinity among younger consumers, Wyler’s Light is taking a bold step forward with its first national ad campaign.
Transforming Boring Water into a Blast of Color and Flavor
The new campaign features characters living in a drab, monochromatic world, but as they add Wyler’s Light to their plain water, their world transforms dramatically with literal explosions of color, flavor, and excitement. Shot using a high-speed Phantom camera, mesmerizing visual representations of the drink flavors engulf the characters, blowing them away with a new way to hydrate all day. The campaign’s tagline, “Blow plain water out of the water,” perfectly captures the essence of the campaign.
Good Conduct’s First Creative Campaign for Wyler’s Light
Good Conduct began working with Wyler’s Light’s parent company, The Jel Sert Company, in November 2022, and this is the indie shop’s first creative campaign for the brand. The campaign will run starting in April across CTV networks, YouTube, and social channels in the U.S. The full campaign will also include print and out-of-home creative executions.
According to Rob Lewis, co-founder and executive creative director of Good Conduct, “Hydration these days is part of life, and many people have a goal of drinking up to a gallon of water a day to stay healthy. But honestly, it can be both a chore and a bore. So, we decided to lean into that by showing how trying something new can change the way you experience the world around you.”
Final Thoughts
Wyler’s Light’s new campaign is a bold and exciting move for the brand. With its first national ad campaign, the company is aiming to draw in new fans and appeal to younger consumers. The campaign perfectly captures the essence of what Wyler’s Light is all about – adding a little excitement and flavor to people’s daily routine. With mesmerizing visuals, a catchy tagline, and a multi-channel approach, Wyler’s Light is set to transform the way people hydrate and make plain water a thing of the past.
