WeTransfer has always been a game-changer when it comes to moving information around, and now, the company is taking a step further to showcase its love for ingenuity with a dynamic branding campaign titled “Think it. Make it. Move it.” The campaign is an ode to creativity and the journey that ideas take from the moment they are born in someone’s mind until they come to fruition. Let’s take a closer look at the campaign and what it means for the WeTransfer brand.
WeTransfer: Revolutionizing Information Movement
Founded in 2009 by Rinke Visser, Bas Beerens, and Nalden, WeTransfer was born out of frustration with the inability to share large files. Today, the company is one of the most used services for transferring information between users. Its simplicity and user-friendliness have made it a favorite among users, and now, the brand is taking its simplicity to the next level with its latest campaign.
A Campaign that Appeals to People’s Creativity
The “Think it. Make it. Move it” campaign is an ode to creativity, showcasing the journey of an idea from inception to fruition. The commercial features the British musical duo Jungle and shows the creation process of their album “Volcano.” The overprinted text accompanying the images talks about the creative process of a piece of music, much like Daft Punk’s “Technologic.”
WeTransfer’s Collaboration with Jungle
The WeTransfer campaign celebrates creativity and how artists engage with their audience. WeTransfer has worked with the creative industry to facilitate the flow of ideas, and its collaboration with Jungle is a prime example. WeTransfer not only helped Jungle with the production of their new album, but they also distributed free exclusive content to Jungle’s audience.
In conclusion, WeTransfer’s “Think it. Make it. Move it” campaign is a testament to the brand’s love for creativity and its commitment to the creative industry. It showcases the simplicity and user-friendliness that WeTransfer is known for, and it’s a great example of how a brand can use its platform to celebrate creativity. The campaign is a dynamic and inspiring commercial that appeals to people’s creativity. The images are accompanied by an overprinted text that talks about the creative process of a piece of music, creating a powerful visual and auditory experience.
