DouxMatok, a global food tech company, has rebranded to “Incredo”, the flagship brand, to simplify communications. The rebranding coincides with Incredo successfully raising $30 Million in a Series C funding round, which was led by DSM-Firmenich Venturing and Sienna Venture Capital, among others.
Ari Melamud, CEO of the Israeli-food tech company Incredo Ltd, highlighted that their flagship product Incredo Sugar has become commercially available and is gaining more awareness within the industry. “We have decided to simplify our communications by unifying our identity under the name ‘Incredo’ – a single, powerful brand that will be memorable to our customers as we gear up for a period of continuous growth and commercialization. We are pleased to close this Series C round with a mixture of strong strategic and financial investors.”
Melamud said Incredo Sugar, thanks to the new funding, will reach more mouths in more places than ever before. And Incredo will give food companies a vital tool to create delicious, healthier foods without compromising on the taste.
Isabelle Amiel-Azoulai, Managing Partner at Sienna Venture Capital, says Incredo has developed one of the most promising innovations in the food space – a delicious affordable, and clean-label product that can reduce the sugar in foods without additives or changes to taste. She believes Incredo has everything in the right place for Incredo Sugar to appear in products around the world. “Our injection of capital will help support this mission-driven company to accelerate its growth.”
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