A leading fintech company Lemonade Finance is now “LemFi” with the tagline International Payments for Everyone. The rebranding has placed the company to better serve it’s expanding community.
Ridwan Olalere, CEO and Founder of LemFi said they started with the company as Lemonade Finance. “As our app gained popularity, our reach expanded across multiple countries, and we became the vital link between families and loved ones separated by distance.” Olalere explained the company’s growth and evolution demanded a name that would resonate even more deeply with its purpose while embracing the uniqueness of its community. “The decision to rebrand was made to better encapsulate the vision of providing a more inclusive and efficient means for people to send money home.”
Please call us LemFi now.
📣 Big news ! We're changing our name from Lemonade Finance to LemFi! 🎉 pic.twitter.com/Dlbvm5m8Vq
— LemFi (Formerly Lemonade Finance) (@UseLemfi) May 29, 2023
Olalere highlighted that the name “LemFi” embodies the spirit of No Borders, No Barriers, and No BS. It reflects the company’s dedication to simplicity, agility, and accessibility while retaining its commitment to facilitating seamless financial transactions for its users. The executive said “LemFi” represents their unwavering dedication to breaking down barriers and transcending borders. “It symbolizes the strength and resilience of our community and allows us to carve our own unique meaning within it.”
LemFi aims to power International Payments for immigrants globally and to deliver International Payments for everyone. Established in 2020 as Lemonade Finance, and now rebranded to LemFi, the company is licensed as an Electronic Money Institution with the Financial Conduct Authority in the UK, under the name RightCard Payment Services. Over the years, its app gained popularity and expanded its reach across multiple countries.
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