Pizza Hut UAE has gone all out for Pizza Hut Melts, the fast food chain’s latest offering that is touted as the perfect snack.
Pizza Hut’s latest outdoor advertising in Dubai and Sharjah highlighted the new melts, a cheesy-crisp-loaded delight with eye-catching visuals. It features the tagline “Not4Sharing”, which reflects the indulgent nature of the new menu item. The outdoor advertising campaign, developed by Publicis Middle East, has used hoardings, lampposts, and uni-poles.
Ahmed Sabri, Regional Marketing Lead for Pizza Hut – Middle East & Pakistan, said it’s a handheld innovation that can go anywhere the Gen Z is and will let them indulge and enjoy their Melts free from the expectation to share. He believes Pizza Hut Melts will be a game changer for the brand.
Augusto Correia, Creative Director for Publicis Middle East, pointed out that Joey from FRIENDS doesn’t share food. “And neither should you if you’re grabbing Pizza Hut Melts! While sharing is generally considered good manners, sharing single-serving food shouldn’t be. Our Melts campaign supports those that just want to eat in peace. It’s okay to slap greedy hands away.”
The campaign has stepped in the opposite direction to empower people’s desire to “go solo” and indulge in their own cravings with this new individual-focused menu item. Melts is a pizza dish that has been crafted specifically for an individual to enjoy.
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