St Luke’s has powered South Western Railway (SWR) with a vibrant new campaign highlighting how fun and blissful train journeys are. The campaign features iconic bird fluencers Wesley Peck (Pigeon) and Sandy C. (gull).
Ian Humphreys, Senior Marketing Manager at SWR, said the campaign is much loved and they have been getting great comments from customers about Wes and Sandy. “We know from brand tracking and econometrics that the campaign is performing above target so let’s hope the Sandy and Wes story has a few more chapters to go.”
Richard Denney, Joint CCO at St Luke’s, said their lovable bird fluencers Wes and Sandy continue to go from strength to strength for SWR. “It’s great to see them promoting SWR’s Rewards with a night out on the town which is guaranteed to be a hoot.”
The ad video shows Wes and Sandy enjoying a train journey back from London. They made the most of a rewards-filled evening from SWR. Sandy used SWR rewards to go to the theatre with Wes. The gull also enjoyed a meal with ‘money off the bill’ after dinner with friends.
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