Chipotle, a popular international restaurant chain regarded for burritos and tacos, has launched ‘Burrito Vault’ a new interactive game to celebrate National Burrito Day. It challenges fans to guess two exact order combinations, ingredient by ingredient that will unlock the bank.
Players have the chance of winning 100,000 Buy-One-Get-One free entrée codes redeemable exclusively on April 4 for National Burrito Day. Burrito Vault stands out owing to the versatility of Chipotle’s customizable menu, made with more than 53 real fresh ingredients and no artificial flavors, colors, or additives.
Chris Brandt, chief brand officer at Chipotle, said Burrito Vault was launched ahead of one of their most popular Chipotdays – National Burrito Day – giving players multiple opportunities to play and win. “Burrito Vault is inspired by the popularity of word puzzles, which have swept the nation and become a daily ritual for so many of our fans and team members.”
Players, upon entering the game, must try to unlock the Burrito Vault by guessing the correct Chipotle order. Players have four attempts each day. The first 50,000 players to unlock the Burrito Vault by guessing the correct Chipotle order each day will win a BOGO code. Winners must input a valid US mobile phone number and the BOGO code will be texted to them. Those who correctly guess the Chipotle order and unlock the Burrito Vault will be automatically entered into Chipotle’s National Burrito Day sweepstakes, where 53 fans will be randomly selected to win free burritos for a year.
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