Leading convenience retailer Circle K has successfully piloted Niantic’s Rewarded AR ads to increase its brand awareness and product consideration for its new coffee offering. Niantic has been offering Rewarded AR ads in its popular real-world games like Pokemon GO.
This gives businesses the opportunity to better reach players near physical locations, delivering branded AR experiences that lead to refined results across the funnel. Niantic highlighted that Rewarded AR ads were designed to increase brand impact through immersive product storytelling, help with the purchasing decision through AR visualizations, and encourage conversion and sales by driving foot traffic in-store.
Moreover, Niantic created partnerships with key development agencies to help streamline the AR ad development process to offer brands a fully-managed creative production process. Erin Schaefer, VP of Sales and Global Operations at Niantic, believes AR offers an exciting new way to engage people powered by fresh innovation in spatial computing. He said Niantic’s platform features mobile augmented reality advertising formats that blend seamlessly with the real world. “Audiences can engage with Rewarded AR ads to have immersive and enjoyable brand experiences, discover new products, or engage with interactive features.”
Margaret Barron, Vice President of Global Marketing for Circle K, said they are always looking for meaningful new ways to engage with customers. “Our collaboration with Niantic on Pokemon GO has opened up some exciting possibilities. Rewarded AR integrates Circle K into this wildly popular gaming environment with timely and relevant offers that enhanced brand awareness and loyalty, and we’ve been very pleased with the results.”
Circle K found success with Rewarded AR ad – players interacted with 3D Circle K coffee cup they placed in the space in front of them. They interacted with the larger-than-life product visualization, wherein players were prompted to get a physical cup of coffee at a nearby Circle K store. This collaboration with Rewarded AR ad saw Circle K’s average engagement rate of 76 percent and average completion rate of 95 percent.