Costa Coffee with Wunderman Thompson UK has launched an integrated campaign Made a Little Better. It centres around the insight that everything is made a little better when your coffee is allowing Costa Coffee to humorously depict deeply relatable, challenging human moments.
The campaign has an emotional lift with the power to make your day a little better. Costa Coffee recognizes the fact that the cup of coffee is more than just a drink – it’s an experience.
The ad shows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down.
Everything’s a little better when you’ve had your coffee ☕️
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Costa Coffee’s ‘Made a Little Better’ humorously depicts relatable, challenging human moments where a coffee can lift us up, give us a break, a treat, or be used to form a connection.
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🔗: https://t.co/vBUtUIUcMn pic.twitter.com/sZJmysew62— Wunderman Thompson (@WunThompson) April 6, 2023
Phil Thomas, Global Chief Marketing Officer for Costa Coffee, said with all that is going on in the world, at Costa Coffee they believe that everything can be made a little better when coffee is made a little better. He said a well-crafted coffee can uplift everyday moments, and this new campaign brings this to life in new and joyful ways that all coffee fans can relate to.
Tom Drew, Executive Creative Director at Wunderman Thompson, said a great cup of coffee won’t change your life and may not change your day. He acknowledged that it could make the moment a little better, and that’s enough.
