Frosty Jack’s first-ever TV advertisement, featuring the world’s most famous Z-list celebrity hands model, encourages customers to “Crack Open the Unexpected”. The advert tracks Hans Handerson, former hand actor, reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.
Grace Anthony, Aston Manor Cider brand marketing manager, said the world is overrun with endless amounts of eye-watering costly celebrity endorsements. “We wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model, enter Hans Handerson to crack open the unexpected!”
Aston Manor has been driven by the success of its Straight Outta Crumpton campaign to disrupt the category further, but this time through Frosty Jack’s. Anthony said the vision behind this campaign is that the money saved by disrupting the status quo and avoiding working with a household name, allows Frosty Jack’s to save and pass those savings onto the person who matters most, the loyal customer.
“Frost Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider. We are delighted to be able to raise awareness of our much-loved and reasonably priced cider, which is proven to be evermore important during the current financial challenges that we are all facing.”
