Deliveroo is riding high on the creative wave with Emirati artist Aysha Al Hamrani to transform its HOP grocery bags into a coloring book for kids. The Deliveroo HOP bag features Aysha’s illustrations.
It’s a mix of retail, grocery, and restaurant themes for children to bring to life with their blend of colors. Deliveroo is giving children an opportunity to dive into their artistic side and make the illustrations into their masterpieces.
Deliveroo UAE said the vibrant and dynamic artwork features the journey of food from restaurant to customers, including riders in motion, chefs crafting culinary delights, joyful customers enjoying their meals, and symbolic sites from the Emirati culture.
The artist – Aysha shared that art has the power to transcend barriers and connect people on a profound level. “Dubai’s scene is flourishing and it’s an honor to collaborate with Deliveroo UAE to bring art to the forefront of everyday life. My artwork aims to celebrate the cultural diversity and culinary richness of Dubai while emphasizing the integral role food plays in our lives.”
Taghrid Oraibi, Head of Communications at Deliveroo Middle East, said Dubai is a melting pot of cultures and flavors. “Deliveroo Editions is at the heart of this cultural exchange alongside our restaurant partners,” he said. “Aysha’s artwork beautifully encapsulates the spirit of our Editions kitchens and the connection with our customers.”
Also Read: Rebranded Future: L&T Switchgear
