e.l.f. is indeed a different kind of cosmetics company that urges its consumers to self-express and be their true selves. The eyes, lips, and face company has embarked on a musical journey with its first-ever ‘Get Ready With Music, The Album’ that features emerging global artists with multifaced identities.
This album was made by e.l.f.’s very own division e.l.f. made. The latest album is an extension of the viral Get Ready With Me beauty videos. It sets up the mood and the pace, wherein every beat is dedicated to encouragement and empowerment.
Kory Marchisotto, e.l.f. Beauty’s Chief Marketing Officer, said every eye, lip and face has a unique story to tell and it becomes even richer with a soundtrack. “Beauty and music both have transformative power. We challenged ourselves to make them force multipliers,” she said. “Get Ready With Music, The Album creates a sense of belonging – whether you are one of the talented artists featured on it or you are part of the community that embraces it as a blank canvas to expres your (s) e.l.f.”
The cosmetic company’s music arm e.l.f. made elevates its ability to be e.l.f.ing entertaining to a new level, and its standing as an entertainment brand ‘Get Ready With Music, The Album’ builds on e.l.f.’s previous breakthrough and chart topping music ‘ojos. Labios. Cara’ with Manuel Turizo; ‘e.l.f. the Hauls’ holiday album; and the first-ever branded original music for a TikTok hashtag challenge #eyeslipface.
Artist Charlotte Rose Benjamin’s ‘Hairpin’ features in the album. It highlights her on a real-life, zero-gravity flight – which is the perfect metaphor for e.l.f.’s rocketship-fueled mantra that ‘anything is e.l.f.ing possible.
Also Read: Keep Britain Tidy Kicks Cigarette Butts With VCCP London
