After a successful debut last season, the Cheez-It Citrus Bowl partnership is back for 2024 to inspire passionate fans. It will leave enthusiasts feelin’ the Cheeziest with the “Cheez-It Flexin’ Section, a first-of-its-kind on-field barbershop and spa-inspired experience right on the field.
The Cheez-It Flexin’ Section empowers fans with a new way to show off their love of Cheez-It with looks to rock their go-to game day snack from head to toe. The brand aims to create the cheesiest superfan makeovers, with one-of-a-kind Cheez-It-ified treatments including orange hair dye jobs, mani/cheddiz, cheez-scented massages, and the chance to soak up all the action from the literal hottest seats in the house, the Cheez-It on-field hot tub.
Cara Tragselier, Senior Brand Director for Cheez-It, said they realized that they had to take the fan and player experience to the next level after last year’s excitement around the brand’s “Feelin” the Cheeziest” Hotel Rooms. “It is about elevating game day excitement and celebrating the absurdly-obsessed fans of all things football, from the game to the food. We cannot wait to unveil the Cheez-It Flexin’ Section to give fans the most epic game-viewing experience and all the tools to show their pride for their favorite team and their favorite snack.
To experience this, fans have to show that they are feeling the Cheeziest by going to the free pre-game FanFest outside the Camping World Stadium and trying out the complimentary Cheez-It Citrus Bowl Cutz. Fans with the most absurd look have the chance to gain access to the on-field V.I.Cheez seats in the Cheez-It Flexin’ Section.
Moreover, two Cheez-It-infused takes on popular stadium bites will be exclusively available at Camping World Stadium concessions on game day. Snack lovers can try out the Loaded Chili Cheez-It Crunch Dog and Mac & Cheez-It Walking Nachos. This will have them feeling the cheesiest as they watch their favorite team play.