Indochino, a Vancouver-based made-to-measure, is expanding its women’s offerings to its e-commerce channel, making its debut with the spring/summer 2023 collection.
The collection A Story in the Making is being launched with the brand’s first-ever dual-gender campaign. It offers custom apparel with a fit that celebrates the female form. Moreover, the collection makes the brand the first to sell custom women’s apparel online on a mass scale.
Drew Green, CEO of Indochino, said they are pleased with the early success of their women’s fit. The brand looks forward to seeing its continued growth across e-commerce and its physical showroom network. Green explained their mission is to empower shoppers to place themselves at the centre of their own story, guiding them emotionally and practically through the process of creating custom clothing to feel like their truest selves. He said the spring/summer 2023 collection and its corresponding campaign imagery bring that vision to life in a beautiful way.
Last fall, we teased our new fit for women, the Madison silhouette. Today we can proudly announce that it has officially launched! Shop our new fit for women at your local Indochino showroom and online. Book an appointment today to get fitted for an Indochino suit. pic.twitter.com/1vUQcJhjsS
— indochino (@INDOCHINO) April 10, 2023
The collection provides an array of elevated pieces that can be easily layered or mixed, and matched, satisfying shoppers’ increased interest in versatility and unexpected styling, while also providing a robust variety of options for formal events. Indochino will support the omnichannel experience for its entire customer base. The first half of 2023 will see womenswear become available across the complete network of Indochino-owned owned showrooms throughout North America.
Furthermore, Indochino is also focused on driving continued growth and excitement for its events business. It will join forces with another world-class wedding brand David’s Bridal for a unique partnership that helps customers to create their dream custom wedding suit.