Pizza Hut is set to launch a range of 10 pizzas, with Bollywood celebrities Saif Ali Khan and Shehnaaz Gill starring in its latest campaign “Mood Badle, Pizza Badle”.
The new diverse range of pizzas caters to the consumers’ various moods. It includes exciting and distinct flavors, including Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesey, and Nawabi Murg Makhni, among others.
Pizza Hut will offer the new pizzas starting prize from INR 299 for two personal pizzas. Consumers can avail of these through dine-in, delivery, and takeaway options. Aanandita Datta, Chief Marketing Officer, Pizza Hut India, highlighted that mood plays an important role in deciding food cravings. “We wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavorful ingredients, for the first time. We are confident that consumers will love the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.”
The pizza chain, via Mood Badle, Pizza Badle marketing campaign, wants to connect with consumers on a deeper level. It aims to create a 360-degree experiment that engages customers and encourages them to try the new pizza range. Moreover, Pizza Hut plans to implement the “Mood Badle, Pizza Badle” campaign across several mediums, like television, digital and social media platforms, public relations, and influencer outreach, as well as out-of-home advertising and in-store branding.
The latest campaign will leverage a multi-faceted approach to reach a wider audience and generate buzz around the new pizza range. Furthermore, the new pizzas’ flavors have been meticulously crafted to enhance their irresistible appeal; like the Mazedar Makhni Paneer features a delectable buttery Makhni sauce, while the Cheesy Mushroom Magic boasts a creamy and cheesy base sauce that is infused with distinct notes of mushrooms and olives.
