7UP’s Nimbooz has rolled out its 2023 Summer Campaign “Chatak Nimbooz, Gatak Nimbooz” on the high wave of lemons!
Featuring actress Mithila Palkar, the ad celebrates the refreshing and authentic taste of the unique lemon-based beverage. The protagonist is shown in a market on a hot sultry day wanting to refresh herself with a chilled bottle of 7UP Nimbooz.
With just one swig of the beverage, she goes off on a cool and fun ride on a wave of fresh lemons leaving everyone around her amazed. She can’t wait to go on another refreshing ride as she takes another sip of the Nimbooz.
The ad symbolizes the familiar taste of 7UP Nimbooz, as well as the endless refreshment needed to beat the scorching summer’s heat.
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Anuj Goyal, Associate Director, Juices, PepsiCo India, said 7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani (lemon juice) and is a perfect refresher for the long and hot summers. He shared that the new campaign captures the thought of “freshness in a bottle” and transports the consumer to a cool and rejuvenating place. PepsiCo India is confident that it will appeal to the masses and reinforce the Nimbooz’s superior taste offering.
Mithila Palkar expressed excitement to be part of 7UP Nimbooz’s new campaign. She said this drink has been her go-to refresher to beat the summer heat. The ad was conceptualized by Leo Burnett.
