Nissan has reached new heights with an astonishing stunt in its latest advertising campaign for the new Qashqai. The campaign features a model of the British-built Qashqai attached to the top of Truman Brewery’s 49-metre-high chimney. This is a 200-year-old landmark situated in Brick Lane, Shoreditch.
The new Qashqai, a fiberglass model that is about one and half times the size of a normal Qashqai, measuring 6.5 metres in length, and 2.7 metres in width, and 2.4 metres in height, weighing about 750kg, was hoisted into position by two cranes. This stunt was made possible by 50 people involved in its planning and activation.
The vehicle will remain on the landmark chimney until September 22 as part of Nissan’s ongoing marketing campaign ‘Elevate Your Urban Drive’ for the new Qashqai. A spokesperson for Nissan said they’re proud of the British-built model and wanted to show it off to everyone to see. “So, we figured why not park it in a place where it can’t be missed.”
Fiona Mackay, Marketing Director at Nissan, said the new Qashqai has all the daring design, the safety technology, the connectivity and the dynamic driving experience to take urban driving to new heights. “In a bold, audacious campaign, TBWA\London didn’t just dream big – they brought the vision to life, encapsulating the spirit of Qashqai – bold, sophisticated, and unafraid to challenge expectations and defy gravity when necessary.”
Nicola Starr, Business Director, TBWA\London, said the campaign reflects how they push the boundaries of what’s possible within creativity and urban environments. “By taking consumers on an epic road trip and placing the Qashqai in unexpected locations, we’re not just showcasing a car – we’re making a statement about innovation and daring to defy the ordinary.”
She highlighted that the bold and disruptive campaign aims to captivate consumers, grab their attention, and challenge the norm.
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