Sanpellegrino is taking to the road this summer with “Treat Yourself to a Taste of Italy”. The Italian soft drinks brand is tantalizing consumers’ taste buds with sampling activity, across London and Manchester, of its Tastefully Light sparkling fruit range.
The outdoor marketing campaign is all about creatives. Sanpellegrino has even deployed a retro-branded sampling bike to draw samplers and consumers alike. Michela Tasso, Sanpellegrino UK brand lead, said they know that raising awareness and engaging with consumers is key for recruitment and growth. “Consumer loyalty to Italian sparkling drinks is fantastic, but the trial is an important part of our sustained investment and vital for us to grow consumer love. We’re excited to take the range on the road this summer and look forward to delighting customers in Manchester and London so they can enjoy Sanpellegrino’s iconic taste and naturalness while out and about.”
Sanpellegrino Italian Sparkling Drinks’ advertising has always encouraged people to savor life. Tasteful moments and joyful experiences are at the heart of the brand’s historic campaigns. Sanpellegrino’s tasteful range is made up of six flavors – lemon (Limonata); orange (Aranciata); blood orange (Aranciata Rossa); pomegranate & orange (Melograno & Arancia); lemon & mint (Limone & Menta); and grapefruit (Pompelmo).
The drinks are at least 16 percent real fruit juice sourced from Italy and the Mediterranean and sweetness from natural sources.