Mars Wrigley has roped in Arsenal FC’s Bukayo Saka and Real Madrid’s midfielder Luka Modric for its campaign for Snickers ‘Own Goal’. It’s a playful take on how football fans can avoid everday ‘own goals’.
Greg Kent, Snickers regional brand director at Mars Wrigley, said they are celebrating that sense of global community in football and positioning the brand at the center of the conversation. “Capitalizing on key cultural moments and global talent, this campaign will resonate with all football fans and live beyond 2024 to achieve longevity for Snickers and its association with the sport.”
Kent added that they are encouraging fans to laugh at their blunders and position Snickers as a tasty treat to help sort them out in such relatable moments.
Luka Modric said he enjoyed working with Snickers. “It’s been fun to rate some of the funniest football mistakes – mistakes happen and anybody can score an own goal, sometimes you just need some help to get back on your game.”
Bukayo Saka said everyone has had embarrassing ‘own goals’ off the pitch. “Football is nothing without our supporters, but getting your haircut during your team’s game is a solid 10 on the scale. I’ve enjoyed acting alongside Luka, thanks to the Snickers team for making this happen!”
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