SodaStream has launched its latest ‘Push it real good’ campaign, powered by the reimagined 1986 classic Push It by Salt-N-Pepa, into the Australian market. This is the latest release under the brand’s global marketing platform ‘If You Can Dream It, You Can Stream It’, which was launched in 2023.
‘Push it real good’ is bursting with colorful visuals and dance to the reimagined Push It reflecting SodaStream’s product freshness, flavor, customization, and sustainability. Holly Walker, Marketing Manager of SodaStream Australia, expressed the thrill of launching the new ‘Push it real good’ campaign into the Australian market. “Fizzing with fun, freshness, and an iconic soundtrack, the creative perfectly encapsulates our key brand ethos of Push for Better in a whole new light.”
Walker highlighted SodaStream to be an innovative, lively, and sustainable brand. “We challenge the status quo and push forward by helping people make better choices for themselves and the planet,” she said. “Push for Better drives everything we do, and that’s exactly what our new campaign represents.”
SodaStream created ‘Push it real good’ with advertising agency HeimatTBWA\The Disruption Company (Dusseldorf). Michael Roeder, creative director at HeimatTBWA, said they focused on entertainment throughout the project. The agency communicated every benefit SodaStream has to offer in a playful way. “This is advertising that people like to see because it is not even perceived as such and, in the style of a music video, is fully in line with the spirit of the times.”
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