Telstra has launched its first campaign ‘From Your Space to Your Place’, with +61 a creative agency, the Australian telecommunications company officially partnered with in October 2023. At the time, Telstra said +61 would help the company achieve a new level of creative and media integration.
And now Telstra has launched ‘From Your Space to Your Place’ to focus on regional areas that will benefit from the company’s new connectivity solution. Telstra came up with the OOH campaign in partnership with Nadav Kander, a renowned photographer, and character designers Odd Studios.
Micah Walker, chief creative officer at Bear Meets Eagle on Fire (creative studio), described ‘From Your Space to Your Place’ as a distinctive campaign. “It lets Australians in more rural areas know that now there’s something floating around in space, just for them.”
Brent Smart, CMO at Telstra, said lauded the campaign to be beautifully crafted. “We are just getting started.”
Also Read: Influencer Marketing to be Worth $24 billion by 2024-end
