Levis’ latest campaign ‘The Floor Is Yours’ is about championing people who do things their own way and push the culture forward. The brand has been adopted by creative, intrepid and visionary doers across all walks of life.
Levis launched its interactive 2024 Live In Levis Campaign with a new ad film The Floor Is Yours. Kenny Mitchell, chief marketing officer at Levi Strauss & Co, said the brand has been the unofficial uniform for progress. “The 2024 Live in Levis campaign is all about championing the people who do things their own way and push culture forward. We wanted to use this campaign to inspire the doers and movers around the world to take the floor. We’re proud to partner with the incredibly talented Kaytranada, and we can’t wait to see how people answer the call.”
Levis also highlighted the #LevisOpenCall for those who like to move. It welcomes people from every corner of the world with various backgrounds and dance experience levels. The project embraces communities everywhere and celebrates the power that comes when one puts oneself out there and dares to do.
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