RIMOWA, a German travel luggage brand, is celebrating a legacy as one of the most trusted names for travelers. It is celebrating “A Lifetime of Memories” in a new campaign.
RIMOWA in its new campaign highlights the marks of seasoned travelers and the precious memories as embodied by their suitcases. It says every dent, scratch, and sticker tells a story. Each RIMOWA suitcase is designed to take on the shape of travelers’ adventures.
Great ambitions demand resilient companions that stand the test of time. At RIMOWA, travel tools are built to last a lifetime. #RIMOWAmemories pic.twitter.com/7wxvDNCFJu
— RIMOWA (@RIMOWA) April 22, 2023
The campaign tells the story in four films directed by filmmaker Fenn O’Meally. It relays the story of four travelers as they move from one location to the next. The campaign chronicles a DJ in search of music they have never heard before, a gastronomist couple in search of the perfect bite, and an artist who is traveling to her next exhibition. The individuals have unique cases and their travel companions represent their journeys, with a lifetime of memories.
Emelie De Vitis, Chief Marketing Officer at RIMOWA, explains the campaign marks a new trajectory for RIMOWA as a brand. “We are very proud to show the beauty of RIMOWA suitcases at every stage, as treasured and loved companions that have real and meaningful lifetime memories attached to them.
