Logistics giant DHL has achieved the seemingly impossible by sending a parcel back in time. DHL partnered with Horizon FCB Dubai for the transcontinental feat to celebrate the company’s unmatched speed and reliability.
Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai, said they aimed to prove that they are not just the fastest in the delivery business, but also the most innovative. “Delivering your parcels not just on time, but if needed, back in time.”
Bareche added that they filmed on two continents in two days. They synchronized crews and ensured that the parcel flew on the perfect time slot. “The relief and satisfaction at the end, with a mission accomplished, were immense.”
Watch the video here:
Colin Smith, Creative Director at Horizon FCB Dubai, said choosing a birthday narrative showcased DHL’s reliability and speed. He believes it emphasizes how DHL can positively impact daily life with their service. Reham Mufleh, Managing Director at Horizon FCB Dubai, said the idea of transcending time to deliver emotions is a powerful demonstration of DHL’s commitment. “It shows that some ideas, like some moments, are ‘Never Finished’.”
The campaign ‘Delivered Yesterday’ reflects DHL’s commitment to pushing boundaries. It showcases DHL’s role as a logistics leader and an innovator in delivering joy and connection.
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