Welch’s, the brand renowned for its bold fruit flavors, has launched a new line of zero sugar juices with no compromise on flavor or taste. The ‘You Gotta Sip It, To Get It’ campaign will support its latest product.
Scott Utke, Chief Marketing Officer at Welch’s, said consumers wanted a zero-sugar option that didn’t compromise on flavor. He highlighted that the options in the juice and refrigerated aisles weren’t delivering on that. “Our team worked tirelessly to innovate a line of zero-sugar juices that are bursting with the bold, fruit flavors Welch’s known for. We believe this new line is a game-changer for consumers who are mindful about the choices they make when it comes to sugar.”
Consumers can try out Welch’s Zero Sugar which comes in two refreshing refrigerated flavors – Passion Fruit and Grape. There are also three shelf-stable flavors – Tropical Punch, Strawberry and Concord Grape. These products have been crafted with the same commitment to quality and flavor that has made Welch’s a trusted household name.
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