Wild Fork, a brand that is renowned for meat and seafood, has launched its inaugural campaign, ‘Cook With Wild Fork’, across Canada and the US. This marks a new era for the modern-day meat and seafood market.
The campaign is powered by creative components to show that cooking with Wild Fork is indeed a feast for the senses, giving a sensory experience – the smell of garlic sautéing in butter, to the brighter orange of a salmon fillet, to the sizzle of a roast searing and the feel of a pinch of salt between the fingers.
Jenny Chen, Head of Marketing at Wild Fork, expressed the thrill of introducing the debut brand campaign. “The concept stems from Wild Fork’s firm conviction that cooking is an inclusive experience, open to all, regardless of expertise or preference,” she said. “Whether you’re just starting out or a seasoned gourmand, our mission is to celebrate the joy of cooking, engaging all five senses on your culinary adventure.”
Daniel Henderson, Head of Product Development, said they have highlighted the widest variety of over 700+ products, meat and seafood in the campaign. “The campaign showcases quality staples fit for everyday home chefs looking to source best-quality ingredients – chicken, beef burgers, ribs, sausages, and seafood, alongside irresistible favorites like ac & cheese, lasagna, and empanadas,” he said. “Grill enthusiasts can anticipate a mouthwatering array of cuts such as tomahawks, ribeyes, succulent ribs, and Wagyu beef. Meanwhile, for the adventurous explorers, Wild Fork showcases everything from the finest tuna to truly wild game, from escargot to octopus, promising a culinary voyage from the comfort of your kitchen.”
The campaign also spotlighted Wild Fork’s flash-freezing technology, which keeps protein fresher, and longer.
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