Burberry, the iconic British luxury fashion house, has unveiled a new logo for its shoes. The new logo, an equestrian knight, is embossed on the soles of the shoes in a bright electric blue. Burberry has undergone a significant transformation under the creative direction of Daniel Lee. After taking over from Riccardo Tisci, Lee is steering the brand towards a new direction that puts the focus on its equestrian knight emblem, which first appeared in 1909. This move by Burberry highlights the brand’s new era of luxury, refinement, and innovation, while still paying homage to its iconic roots. Let’s explore the changes that Burberry is making under Lee’s vision and how it is reflected in its Fall/Winter 2023 collection.
Moving Away from the Iconic Check Print
For many years, Burberry was synonymous with its signature check print and trench coats. However, Lee believes that it’s time for the brand to move away from its traditional image and embrace a new identity. The revamped Burberry Instagram page showcases the brand’s new direction, highlighting a bright electric blue hue with roses, rabbits, tartans, and celebrity endorsements. This bold and colorful approach signals a new era for Burberry, focusing on its equestrian knight emblem as a symbol of luxury and refinement.
Embracing the Equestrian Knight Emblem
One of the most significant changes under Lee’s direction is the emphasis on the equestrian knight emblem. The Fall/Winter 2023 collection features three pairs of shoes that showcase the emblem in all its storied fame. Rather than showcasing the traditional Burberry pattern, the emblem is embossed on the sole of the shoe in electric blue, making a bold and striking statement. This new approach is fresh, innovative, and aligns with Burberry’s long-standing heritage of quality craftsmanship.
What’s In The Future For Burberry?
Despite the shift away from its iconic check print, Burberry has not completely abandoned its roots. The brand’s first swimwear line features trunks and bikinis in the classic Burberry pattern, signaling that the check will still be part of the brand’s identity moving forward. However, one thing is for sure, under Lee’s direction, Burberry is shaking things up by focusing on the equestrian knight emblem as the symbol of the brand’s future.
