John Ive, Apple’s former chief design officer, has created the new official emblem for the coronation of the British monarch King Charles III. His design collective LoveForm, presents a blue crown enclosed by red plant motifs. It symbolizes the nations of the United Kingdom.
The emblem, as per the Royal Family’s website, will be used in all activities related to the coronation, including community and national events, publications, retail and merchandising. It is a tribute to the King’s love of nature and combines the flora of the four nations of the United Kingdom – the rose of England, the thistle of Scotland, the daffodil of Wales, and the shamrock of Northern Ireland. These flowers are interwoven to form the shape of St. Edward’s Crown, with which the King will be crowned on May 6. The emblem was designed in red, white and the blue colors of the Union Flag.
👑 The new Coronation emblem has been unveiled!
The emblem will feature throughout the historic events in May, including street parties, community gatherings and on official merchandise. pic.twitter.com/Yr3Gb1Lnd4
— The Royal Family (@RoyalFamily) February 10, 2023
John Ive
I’ve said the emblem speaks to the happy optimism of spring and celebrates the beginning of the new Carolean era for the U.K. “The design was inspired by King Charles’ love for the planet, nature and his deep concern for the natural world. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.”
The logo will be used for events over the coronation long weekend in May. It will also be available in a Welsh-language version.
