Emirates, the official global airline partner of the NBA and the inaugural title partner of the Emirates NBA Cup, is celebrating the anticipated 2024-25 NBA season with a head-turning, nose-to-tail livery.
It reflects the spirit of the Emirates and NBA marketing partnership. The livery will make its way across the airline’s global network with flights starting next week. The new livery, as per the official statement, features a striking blue gradient across the fuselage, punctuated by the NBA logo. The Emirates lettering, transformed from its unique gold font to red, now appears alongside an illustration of a basketball bouncing between the NBA and Emirates logos.
The airline stated that its Emirates-NBA A380 livery was a repaint, part of an elaborate project including design, painting, production and installation. This was executed by the Emirates Engineering Aircraft Appearance Center teams and took 24 days to complete.
Boutros Boutros, Emirates’ Executive Vice President of Corporate Communications, Marketing and Brand, said they are proud to be the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup. “The new livery is a celebration of the marketing partnership and the game which brings people together from around the world,” he explained. “We hope to spread the passion and connect with fans across basketball-loving nations across our network.”
Customers will experience on-board NBA-inspired products and services on flights, from November 1 to December 17 to coincide with the Emirates NBA Cup, when traveling to and from 14 points in the United States and Canada. Furthermore, Passengers in every cabin will board to see the aircraft dressed in co-branded headrests, receive drinks served on specially designed coasters, and order from courtside-themed menus. The airline will serve sports-inspired dishes and drinks across all cabin classes and to passengers socializing at the Onboard Lounge on flights operated by the iconic A380 aircraft. Basketball fans will also be able to watch select Emirates NBA Cup games live on Sport24 on ice, Emirates’ inflight entertainment system.
It should be noted that Emirates’ NBA-themed livery is one of only four aircraft in the airline’s fleet with full nose-to-tail bespoke designs.
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