Our brief was to create a new Sky Sports, one that offers complete control to its customers by creating nine dedicated sports channels. The result is a fresh and modern brand that positions Sky Sports as the ultimate sports storyteller. Moving beyond the cliche celebratory moments to bring you every side of the story – the grit, the pain, the passion and the disappointments.
F1 – raw and technical. Cricket – sophisticated and stylish. Premier League – atmospheric and iconic. Golf – focus and precision. Football – authentic and contrasting.
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