Tetra Pak and Disney have teamed up to bring magic to dairy drinks by showcasing eighty Disney and Marvel-inspired designs on Coop’s Qualité & Prix brand of ambient white milk, fresh white milk, flavored milk, and protein drinks in beverage cartons in Switzerland. This is the first campaign of its kind to revitalize dairy categories with characters inspired by Disney and Marvel, helping to make Coop products stand out for consumers in honor of Disney’s 100th anniversary.
Disney and Marvel-Inspired Designs on Coop’s Qualité & Prix Brand
The collaboration between Tetra Pak and Disney aims to offer consumers a unique and fun experience while promoting the consumption of nutrient-rich dairy drinks. Thanks to its nutrient-rich composition, milk is the third-biggest supplier of protein and the fifth-largest provider of energy, improving global nutrition and strengthening human health.
QR Codes Offer Fun and Educational Information on Dairy Health Benefits
Cartons featuring Disney and Marvel-inspired designs will also have a QR code enabling consumers to access fun and educational information highlighting the health benefits of dairy. The QR codes will engage families and kids through the magic of Disney characters while promoting healthy habits.
Farahnaz Mohsenin, project leader for Coop Disney collaboration at Tetra Pak, said, “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailers, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”
The Big Picture
By offering a wide range of dairy drink options, Tetra Pak and Disney aim to empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness. The Disney and Marvel-inspired designs on Coop’s Qualité & Prix brand, along with the fun and educational information accessible through QR codes, make for a unique and engaging experience that is both enjoyable and beneficial for all ages.