Wayfair, the destination of all things home, has embarked on a new brand campaign ‘Welcome to the Wayborhood’. The Wayfair brand has also introduced a refreshed logo, recreated its iconic jingle, and taken up new celebrity partners, among others.
Paul Toms, CMO at Wayfair, said they are focused on delivering their customers the best possible shopping experience for the home. “We know that no two homes are quite the same. ‘The Wayborhood’ inspires consumers to confidently bring their own unique expression of home to life – no matter their style, space or budget.
“Whether looking for that perfect ottoman to complete a family room, a comfortable glider with fast delivery before the baby arrives, or help with a vanity installation to complete that home improvement project, at Wayfair, we’re here to help our customers create a home they love with a seamless experience – every step of the way.”
Wayfair’s creative team, for its latest campaign, partnered with Havas Chicago. ‘Welcome to Wayborhood’ highlights the brand as one and only destination for everyone’s individual vision of home. Myra Nussbaum, President and Chief Creative Officer of Havas Chicago, said it was an honor and privilege to help Wayfair supercharge the brand creativity to be the go-to place for all things home. “We found a big idea in establishing the ‘Wayborhood’ a place where all home décor styles are encouraged and self-expression is celebrated. Finding the perfect culture cast to embody this modern attitude and inclusivity was an absolute dream project that we’re excited to launch on movie’s most stylish night.”
Moreover, Wayfair teamed up with Pinterest to launch its first-ever “Pinterest Creator Tour”, which kicks off on March 18. It will celebrate the unique ways people live in their homes. Furthermore, Wayfair is giving a total of $250,000 to help empower and encourage consumers to create a space that reflects their very own personal style.
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