The brand-new digital first campaign Get More, which was launched in April, has positioned the Emirate as an attractive summer destination for domestic and international travelers. The campaign has generated more than 336 Million impressions and recorded high engagement with 1.2 Million clicks to date.
Get More is a strategy for the Ras Al Khaimah Tourism Development Authority (RAKTDA) to boost summer bookings across its hotels and resorts. The multi-lingual campaign that will run until the end of September 2023 covers B2B and B2C marketing across 10 key markets, including UAE, UK, Germany, GCC, Czech Republic, India, Slovakia, Kazakhstan and Poland.
Raki Phillips, CEO RAKTDA, said Get More, through curated content designed to appeal to specific audiences and traveler preferences, brings to life the sheer breadth of experiences to be discovered in Ras Al Khaimah. “The post-pandemic travel experience has flipped the script on what a vacation should look like, calling for destinations that are more agile, relevant, and responsive in a highly dynamic sector. By positioning the Emirate as accessible, down to earth yet brimming with things to do and see, we will resonate with a wider audience and draw more visitors to the destination this summer and beyond.”
RAKTDA is spotlighting the Emirate, with the Get More campaign, as a one-stop destination for fun, family, nature, adventure, summertime cool, and much more. It boasts Ras Al Khaimah’s emergence as a regional leader in responsible, sustainable tourism, focusing on the environment, culture, conservation and liveability.
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