Philadelphia has played on patriotism and America’s love for cream cheese this fourth of July with an original country song Land of the Cream Cheese. The lyrics include words like pasta, coffee, cheesecake and Crock Pots.
Keenan White, Senior Brand Manager, says the iconic brand has been around for more than 150 years. “Philadelphia shares our fans’ passion for proudly using our cream cheese to make anything and everything creamier,” he said. “We’re excited to recognize fans’ fervor in a way that’s never been done before and let them know that we see and appreciate their cream cheese devotion.”
The Kraft Heinz brand had Travis Yee, singer-songwriter, sing Land of the Cream Cheese to celebrate the 4th of July. Yee has a huge social media following and garnered over 20 million views and counting for his latest country song. He said “They had a clear vision, I contributed my ideas, and together we achieved something magical. Being a passionate food enthusiast and singer, this project was an ideal fit for me.” Yee shared Land of the Cream Cheese turned out to be a delight to perform. “Surprisingly, I discovered a new falsetto range I didn’t know I had but it worked out beautifully.”
Andy Tamayo, creative director at GUT Miami, said love for cream cheese is something to be proud of. “So we decided to sing about it. This song celebrates all the ways Philadelphia Cream Cheese can be enjoyed and does so in a unique way for an iconic brand.”
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