The Radisson Hotel Group plans to strengthen its robust African presence in 2023 and wants to reach 150 hotels within the next five years across the continent. It has already opened 14 hotels in the region and signed over 25 new hotels – adding over 4,800 additional rooms to its portfolio in the last two years.
Ramsay Rankoussi, vice-president, of Development, Africa & Turkey, Radisson Hotel Group, said they have accelerated the group’s growth timeline and reached new record milestones across Africa. Radisson Hotel Group has prioritized consolidating its market share in key focus markets and expanding its presence in new territories to cement its leading position as the most geographically diverse hotel company across Africa.
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“Our rate of materialization and openings are a testament to the quality of our pipeline and our conversion strategy to reposition existing hotels under one of our Radisson Hotel Group brands.” Rankoussi said their owner-centric approach with dedicated teams and relevant brands sets Radisson Hotel Group apart. It balances the lowest development cost with access to development solutions. “Our adaptive solutions are created to meet local needs, resulting in compact, midscale, and luxury hotel offerings, as well as serviced apartments with a lean operational model and efficiencies.”
Radisson Hotel Group’s key focus markets for expansion in 2023 are Morocco, Nigeria, South Africa, and Egypt, as well as new markets of interest, including Cameroon, Ghana, Gambia, Tanzania and Seychelles. It should be noted that the opening of Radisson Blu Hotel in Juba, South Sudan marked the country’s first internationally branded 5-star hotel.
